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Archive for the ‘Social Media’ Category

Escape Information Poverty By Asking The Right Questions – The Measurement Standard

In PR How-To, Social Media on April 30, 2013 at 12:21 pm

Escape Information Poverty By Asking The Right Questions – The Measurement Standard: Blog Edition.

Too many times I’ve heard marketers complain that “I’m data rich but information poor!” They’ve got transaction data, clickstream data, survey data, demographic data… you name it. There’s no doubt they have many data points for each of their customers.

Despite these troves of data, the most common direct marketing campaigns are what we call “spray and pray,” a ‘one size fits all’ approach where all recipients get the same message. This approach ignores the wealth of available data.

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Katie Paine’s Top 10 Social Media Keys to Success – The Measurement Standard

In Social Media on April 30, 2013 at 12:19 pm

Katie Paine’s Top 10 Social Media Keys to Success – The Measurement Standard: Blog Edition.

The people and organizations who are really good at social media get that way with a skillful combination of ease and effort. They finesse the contradiction of working hard to come across as honest and unlabored. As Social News said, “The true key to social media is being exceptional while staying sincere. It’s harder than you think.”

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Top Social Media, Internet Marketing & SEO Blogs of 2012 | Cisionblog

In Getting Found Online, Observations, Social Media on March 28, 2013 at 12:17 pm

Top Social Media, Internet Marketing & SEO Blogs of 2012 | Cisionblog.

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Facebook

The Future Of Facebook And The Newsfeed

In Social Media on March 8, 2013 at 2:45 pm

The Future Of Facebook And The Newsfeed | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.

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image sizes

Cheat Sheet – Social Media Image Sizes

In PR How-To, Social Media on January 21, 2013 at 9:33 am

Cheat Sheet – Social Media Image Sizes | Tellem Grody Public Relations – Los Angeles, CA.

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storytelling

Storytelling: The Lynchpin for New & Traditional Media

In PR How-To, Social Media on October 24, 2012 at 2:10 pm

Storytelling: The Lynchpin for New & Traditional Media.

Storytelling and blogging have a symbiotic relationship. Both Facebook (http://www.facebookstories.com/) and Twitter (http://blog.twitter.com/2011/11/introducing-twitter-stories.html) have whole sites dedicated to their users’ stories to demonstrate their offline impact. All three companies have a lot of time and resources invested in creating a robust and engaging company blog. Dametra keeps things fresh by getting a variety of contributors creating posts, which then begged the question: how do you get them to write it?! The consensus of the panel, and I suspect the audience, was that is the biggest challenge to the company blog. Jonny makes sure to offer kudos to those who write for the blog. He says it helps the contributor feel valued, and starts the momentum of others wanting to contribute.