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Archive for the ‘Radio’ Category

Public Radio and TV Stations May Be Allowed to Raise Money for Other Charities

In PR How-To, Radio, Television on May 2, 2012 at 11:39 am

Public Radio and TV Stations May Be Allowed to Raise Money for Other Charities – Prospecting – The Chronicle of Philanthropy

The Federal Communications Commission is inviting comments on a proposal to allow public radio and television stations to raise money for any nonprofit. Now stations are solely allowed to raise money for their own programs and operations, in part because regulators wanted to ensure broadcasters put all their energy into educational programs.

Stations have been allowed to raise money for big catastrophes, for example after Hurricane Katrina. But they had to go through a special process of getting a waiver from the federal communications agency.

Under the FCC plan, public radio and television stations could spend up to 1 percent of their annual broadcast time—about 88 hours per year—doing on-air fundraising appeals for any charity they want to help.

The media today

In PR How-To, Radio, Social Media, Television on January 30, 2012 at 12:55 am

Welcome to the world of disruption. In little more than a decade, new media, owned media and social media have reinvented the way information flows through business and society. Traditional media ceded audience share long ago to upstart Web-based outlets for news and information. Brands now produce their own content. Social media is continually rewriting the way people find, consume and share information. Only by coordinating communications in an integrated way across all of these spheres of influence (traditional, new, owned and social) can a charity succeed with its major gifts fundraising.

PR was never easy. But the evolution of the new and old media and other dynamics such as twists in generational difference and tectonic ad spend changes have dramatically altered the media landscape and therefore how a charity can make its story and mission known. The volume, frequency, and diversity of potentially influential voices have transformed “the press” to include a broad, diverse, real-time, and ever-changing group of voices. This blog seeks to monitor and put forth best practices in finding and communicating with the influencers that matter.

A very good summary of the State of the Media in 2011 is here.

A very good website on best practices in Charity Communications in the UK (no equivalent in the US) is here.

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