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Archive for the ‘Advocacy’ Category

Change.org, Campaigns for Change: easy online tool, widely used and free

In Advocacy on March 13, 2012 at 11:25 am

Change.org – Start, Join, and Win Campaigns for Change.

Every day, across the world, people like you start campaigns on Change.org to fight for issues they care about — and the Change.org team works to mobilize people to help them win.

We believe that building momentum for social change globally means empowering citizen activists locally. That’s why anyone, anywhere — from Chicago to Cape Town – can start their own grassroots campaign for change using our organizing platform.

Your campaign can be about anything. From supporting curbside recycling programs to fighting wrongful deportation to protecting against anti-gay bullying, Change.org members start campaigns around thousands of different issues. 

Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012 | Social Media Today

In Advocacy, Breaking into Breaking News, Social Media on March 11, 2012 at 2:59 pm

Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012 | Social Media Today.

The best tools for advocacy campaigns

In Advocacy on February 26, 2012 at 2:38 pm

The best tools for advocacy campaigns.

Steps Charity Leaders Can Take to Avoid Getting ‘Komened’

In Advocacy, PR How-To on February 21, 2012 at 8:06 pm

Steps Charity Leaders Can Take to Avoid Getting ‘Komened’ – Opinion – The Chronicle of Philanthropy

But there’s also something more basic going on—increasing questions about whether the societal benefits charities provide are worth the cost of the entitlements they receive from state and federal governments. And that’s especially the case given the current government budget debates. The Komen firestorm reflects growing public unease about the legitimacy of certain charity practices.

The power of photos to save a life

In Advocacy, PR How-To, Social Media on February 7, 2012 at 9:05 pm

Child’s cancer story leads to moving plea for blood donations | Articles.

Deng Fei goes beyond journalism to right wrongs in China – CSMonitor.com

In Advocacy, Social Media on February 7, 2012 at 7:15 pm

Deng Fei goes beyond journalism to right wrongs in China – CSMonitor.com.

Now he is parlaying his reputation into a groundbreaking project to turn his readers into active agents of social change in China. And he is changing the face of Chinese philanthropy as he does so.

 

“If you are not at the table, you run the risk of being on the menu.”

In Advocacy on February 1, 2012 at 2:17 pm

There is an old saying in politics: “If you are not at the table, you run the risk of being on the menu.”

Are you relevant? Are others (the media) making the case for your cause?

Governor Malloy’s administration initiated severe “emergency budget cuts” to the nonprofit community (again) this past week. A consistent, successful PR strategy for your cause may help you at such times. A suggested six-figure cut may suddenly become a five-figure or less cut when someone at the table astutely counts all the costs involved in making that decision about that charity.

Foundations and people are also having to make harsh decisions about their philanthropy budgets.

When the cuts inevitably do come, do you have the public attention that makes your cause especially and suddenly relevant? For that to be the case your PR needs to be working its magic for your cause in the minds and hearts of those at the table making the hard decisions long before they have reason to convene.

Return on Advocacy (including PR) Investment of $115 to $1 for Nonprofits

In Advocacy, PR How-To on January 30, 2012 at 5:26 pm

Return on Investment of $115 to $1 – National Committee For Responsive Philanthropy.

Advocacy by 110 nonprofit organizations over a five-year period has brought more than $26.6 billion in benefits to low-wage workers, communities of color, rural residents and other marginalized groups, according to a new study from the National Committee for Responsive Philanthropy (NCRP).

 

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