Public relations is not taken seriously as a function of business or as a profession. US companies spend $150 billion annually on advertising and only $5 billion on public relations, according to eMarketer and PRSA respectively. Advertising professionals make up to 75% more than their PR counterparts, as calculated from PayScale data. While virtually all MBA programs offer courses in advertising, the Associated Press reported only 20% offer a course in public relations.
PR Newswire issues hundreds and hundreds of press releases each day. Our web site is high-traffic source of news for journalists, bloggers, investors and myriad interested individuals. So when I noticed that a press release issued in September kept topping the “Most Read” standings on our web site week after week, I took a closer look.