Web Ink Now: Get Famous Fast: Helping entrepreneurs win at media relations.
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Get Famous Fast: Helping entrepreneurs (and nonprofits) win at media relations
In PR How-To on November 26, 2012 at 11:47 amA 5-point checklist to write better news releases
In PR How-To on November 26, 2012 at 10:54 am
How to Pitch Nonprofit Stories to the Media
In PR How-To on November 25, 2012 at 5:54 pm
Why public relations gets no respect – Fortune Tech
In Observations on November 25, 2012 at 5:43 pmWhy public relations gets no respect – Fortune Tech.
Public relations is not taken seriously as a function of business or as a profession. US companies spend $150 billion annually on advertising and only $5 billion on public relations, according to eMarketer and PRSA respectively. Advertising professionals make up to 75% more than their PR counterparts, as calculated from PayScale data. While virtually all MBA programs offer courses in advertising, the Associated Press reported only 20% offer a course in public relations.
The Press ReleaseThat’s Topped the Charts for Months
In PR How-To on November 25, 2012 at 3:46 pmThe Press ReleaseThat’s Topped the Charts for Months.
PR Newswire issues hundreds and hundreds of press releases each day. Our web site is high-traffic source of news for journalists, bloggers, investors and myriad interested individuals. So when I noticed that a press release issued in September kept topping the “Most Read” standings on our web site week after week, I took a closer look.
