Media Rants: Five Things That Drive PR Pros Crazy about Journalists – CommPRO.biz.

There’s no shortage of articles available about the delicate, fine, and respectful line PR professionals must walk if they want to develop productive relationships with journalists (many of them are right here). Yet, the majority of smart PR professionals know it’s important to respect deadlines; understand the publication’s subject matter and intent; and suggest an intriguing and unique idea vs. a soundstory. What is lacking in the marketplace is content that provides reporters with insight into our world.