Branded journalists battle newsroom regulations | Poynter

With social media a big part of newsroom life, individual journalists often find their personal brands attractive selling points for future employers. But lately many of these same social media superstars are questioning whether newsrooms are truly ready for the branded journalist.

Journalists have careers and followers, too. While this look inside journalism has little to do with charity PR, it does make the case that when pitching your story you need to so to individual journalists, not as a one-size-fits-all press release to everyone and anyone.